
Digital Innovation and Transformation
Sustainable Business Development and Collaboration
Inspiring Creative Media Excellence
Mindful and Health oriented Living
Contact via Linkedin




Master of Science Informatics Management, Technical University Vienna.
Master of Science Medical Computer Science, Medical University Vienna.
Graduate (Dipl.Ing.(FH) Media Engineering and Design,
University of Applied Sciences Upper Austria, Campus Hagenberg.
Client Success in Projects and Collaborations

Own companies and brands
- Shininess – Coaching, Education and Accountability Training for Mind-Body-Soul Balance.
Performance and success in business and life are no coincidence. Shininess was founded on the belief that achieving goals in both professional and personal endeavors depends significantly on the mental state, health, beliefs, and value patterns of all involved individuals. Through systemic thinking and the ability to cultivate inner strength, resilience, empowerment, and personal growth, Shininess facilitates balance for body, mind, and soul with ease and joy.
Discover our offerings in individual coaching, team workshops, events, leadership training, mindfulness and mental training. Our approach to behavioral optimization integrates interdisciplinary, medically informed scientific insights, ensuring practicality and seamless integration into everyday life, expertly tailored by Shininess. - Bonovooo: Research Think Tank for Evidence-Based Sustainable Living.
Explore innovative solutions and strategies for sustainable living. Michelcic.com founded Bonovooo as an independent think tank, whose findings for effective nature preservation, sustainability and circular economy are available to other companies and institutions to support decision-making based on values-driven social entrepreneurship. Bonovooo employs scientific methods and data-driven decision-making to address societal needs, develop important new business models, and positively impact future generations through entrepreneurship. - Caldigo – Digital Media Design Agency.
Harness advanced digital media strategies and visual identity design to meet your business needs. Elevate your brand with our expertise in content creation across social media, print, podcasts, and video, optimizing your sales funnel and expanding your reach of costumers. - NARWIS- Nature, water, inspiration, sports.
Providing sports management and marketing services for high-performance athletes, NARWIS promotes insights to an active, nature-aligned lifestyle, specializing in nautical and equestrian activities for the public. We offer leadership workshops for sailers and rowers and with horses for team building and personal sports consulting, including personal branding, media design, strategic career consulting and content creation for athletes. - DIBUCON.COM–Digital Business Consulting.
Specializing in digital transformation, lean management, and data-driven decision making. We help businesses optimize digital strategies, refine processes, and prepare for future growth. Identify core values and sales demands, then implement up-to-date, user-friendly IT infrastructure tailored to your company’s needs. Agile mindset and design thinking included. - Med-Usability.com – Medical Computer Science, Health IT, and Design Thinking.
Leverage health information technology and design thinking to revolutionize healthcare and wellness IT solutions. Focus on user experience and patient-centered design, integrating AI-based technology in medicine. We are passionate about collaborating with medical research laboratories, governmental health strategy programs, and medical universities, especially in strategic planning of public health campaigns. - Own Your Vitality – Data-Driven Health Optimization and Preventive Medicine.
Harness the power of advanced health data analysis and personalized medicine to transform well-being and performance. We specialize in integrating cutting-edge AI and epigenetics with practical lifestyle adjustments, focusing on delivering actionable health insights and personalized recommendations. Our expertise extends to collaborating with medical research labs, healthcare providers, and wellness institutions, driving innovation in preventive healthcare and personalized health strategies. With a commitment to translating complex health data into clear, practical advice, we empower individuals and organizations to enhance health outcomes and achieve peak vitality.






